I have installed and started using the advanced web ranking tool last week. So far so good – it’s the first time I have actually started tracking keywords for a particular website and already it has made a huge improvement to the way I work with SEO for the sites I manage, the small changes and tweaks SEO experts go on and on about can really e.g. changing the placement of a keyword in the title directly affected the ranking of our sites in Google.
You can also monitor your competitors for similar keywords and proves to be a great tool for reacting to change in rankings whereas you can easily fall behind when manually monitoring trends.
I’ll keep updating my progress with the tool, but for now those that are reading it gets my thumbs up!